Reading all the (somewhat gleeful and ongoing) reports of the Nike Fuelband’s demise over the last few days, I’ve been struck by the fact that while they all seem to agree on the fact that it was maybe a defensive move in anticipation of the looming possible iWatch threat, they also seem divided as to what, exactly, Nike’s problem was: hardware (it didn't have big enough margins)or software (it didn’t actually do enough). But let's call a spade a spade: it didn't look good enough.
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